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AI gets creative: new content thanks to generative AI
Until now, AI has mainly been there to understand information and recommend suitable offers. But now it is going one step further: with generative AI, we can create new content.
This technology builds on already known methods, such as large language models (LLMs). These models are fed with huge amounts of text data and learn to predict the next word in a sentence.
What is special about generative AI, however, is that it can not only create new text, but also generate images, videos and even audio.
We are now using these new AI achievements to support you in your processes!
