Increasing threat in the digital working environment
Cyber threats are on the rise, and emails remain a primary entry point for attackers. This was evident at the RSA Conference in San Francisco, where Google experts and thousands of industry professionals discussed current security risks and real-world cyberattacks—including attacks from state-sponsored hacker groups and insights from the latest Cyber Safety Review Board (CSRB) report.
Many companies still rely on outdated email systems that have proven to be vulnerable to attacks. In fact, in 2023, approximately 65% of successful cyberattacks began with an exploit, phishing, or stolen credentials. Once a system is compromised, attackers can steal sensitive data, deploy ransomware, or even take full control.
But there is a safer alternative: Google Workspace. Unlike traditional solutions, it was designed from the ground up with modern threats in mind.
How Google Workspace Protects You
- Intelligent Threat Defense: Gmail leverages advanced AI and security analytics from billions of endpoints to automatically protect you from malicious emails. Over 99.9% of spam, phishing, and malware is blocked before it even reaches your inbox. Additionally, Gmail detects twice as many malware attacks as standard antivirus software.
- Reduced Attack Surface: Unlike traditional email systems, Google Workspace does not require desktop software or locally installed programs that need frequent patching. This means fewer security vulnerabilities and less work for your IT team.
- Secure Cloud Storage: While legacy solutions often store data on local devices, Google Workspace keeps your data securely in the cloud. This makes it easier to protect and enforce comprehensive enterprise security policies.
- Client-Side Encryption: For even greater security, Workspace allows you to ensure that neither third parties nor foreign governments can access your Gmail and Workspace data.
Why Businesses Choose Google Workspace
Independent studies confirm that this approach works. According to an analysis by insurance firm Coalition, businesses using traditional email solutions were two to three times more likely to file a cyber insurance claim compared to those using Google Workspace. This translates to fewer financial losses and up to 50% lower insurance premiums for Workspace users.*
The Secure Alternative Program: Your Path to Greater Securit
To make it easier for businesses to transition to a more secure IT environment, Google has launched the Secure Alternative Program. This program includes:
✅ Special pricing for Workspace Enterprise Plus, including the AI Security Add-on with the most advanced security, data protection, and zero-trust controls.
✅ Discounted rates for the Mandiant Incident Response Retainer, ensuring you have expert security support on standby in case of an incident.
✅ Migration and change management assistance to make the transition to Workspace as smooth and efficient as possible.
Success Stories: Security with Google Workspace
Many organizations have already made the switch—with impressive results.
Snap, the company behind Snapchat, chose Gmail and Workspace to enhance security. According to Nick Reva, Head of Corporate Security Engineering, since implementing FIDO2 security keys and shorter login sessions, they have experienced zero account takeovers—for over two years!
Security for 20 Years—and the Future
Google has been committed to email security from the very beginning. Twenty years ago, Gmail launched with innovative spam filters—today, Workspace employs AI-powered threat defense mechanisms to detect and stop even the most sophisticated cyberattacks.
As the threat landscape continues to evolve, security remains the core of everything we do.
Take the next step and find out about the possibilities of making your company more secure with Google Workspace - download the free whitepaper on the topic and contact us without obligation!
* Source: Coalition - “2023 Cyber Claims Report: Mid-year Update, 9/2023
This blog post originally appeared at https://workspace.google.com/blog/identity-and-security/securealternative
